Industry Insights
Some businesses are built in boardrooms. Others are built on long days, dusty roads, and showing up sale after sale for the people who trust you. For more than 20 years, Cattle in Motion has been built the second way. Founded by Tim and Davy Lockhart, and now led by...
Ranching Resources
Building Better Herds Through Strategic Nutrition: A Conversation with ZinPro’s Bryson Williams In the cattle business, we’re always looking for ways to improve our herds—better genetics, stronger calves, tighter breeding windows, and healthier cattle that...
Ranching Resources
If you are familiar with LiveAg, you’ve likely seen the VitaFerm® or Gain Smart® -badged calves sell on video auctions. These calves typically stay healthier and gain more efficiently due to the research-proven AO-Biotics® Amaferm® that powers BioZyme products....
Ranching Resources
Legendary cattleman shares five decades of wisdom on cattle procurement, video auctions, and risk management strategies When Richard Stober attended his first livestock auction as a child, he had no idea he’d go on to become one of the most influential figures...
Industry Insights
For stockers and backgrounders across the Southern Plains and Midwest, turning calves out on wheat pasture in the fall and winter is a reliable, cost-effective grazing option. This lush, high-quality forage provides the nutrients growing calves need to perform while...
