From the Auction Block
Your go-to source for valuable insights, strategies, and stories from the dynamic world of online cattle auctions. Whether you're a seasoned rancher, a savvy buyer, or simply passionate about the livestock industry, our blog offers a wealth of expertise and unique perspectives to help you navigate the exciting future of cattle marketing.
Plan Now for Summer Cattle Marketing Success
Summer marketing success doesn’t happen by chance. It’s the result of intentional decisions made months in advance—decisions rooted in efficient management and a clear understanding of what today’s buyers demand. As the partnership between BioZyme® and LiveAg...
A Partnership Built on Trust: Cattle In Motion Joins LiveAg
Some businesses are built in boardrooms. Others are built on long days, dusty roads, and showing up sale after sale for the people who trust you. For more than 20 years, Cattle in Motion has been built the second way. Founded by Tim and Davy Lockhart, and now led by...
Why Do Trace Minerals Matter More Than Most Ranchers Realize?
Building Better Herds Through Strategic Nutrition: A Conversation with ZinPro's Bryson Williams In the cattle business, we're always looking for ways to improve our herds—better genetics, stronger calves, tighter breeding windows, and healthier cattle that perform...
BioZyme® Offers Products for a Variety of Animals, Scenarios
If you are familiar with LiveAg, you’ve likely seen the VitaFerm® or Gain Smart® -badged calves sell on video auctions. These calves typically stay healthier and gain more efficiently due to the research-proven AO-Biotics® Amaferm® that powers BioZyme products....
Richard Stober: Revolutionizing Cattle Marketing and Preparing the Next Generation
Legendary cattleman shares five decades of wisdom on cattle procurement, video auctions, and risk management strategies When Richard Stober attended his first livestock auction as a child, he had no idea he'd go on to become one of the most influential figures in the...
Wheat Pasture Offers Grazing Alternative for Stockers
For stockers and backgrounders across the Southern Plains and Midwest, turning calves out on wheat pasture in the fall and winter is a reliable, cost-effective grazing option. This lush, high-quality forage provides the nutrients growing calves need to perform while...
Fort Worth LiveAg Video Auction Maintains Market Momentum — October 9, 2025
The October 9th LiveAg Video Auction from Fort Worth, Texas once again highlighted the strength and consistency of today’s livestock marketing landscape, connecting quality cattle with competitive buyers across the country. With 7,352 head offered and an impressive...
Casper, WY LiveAg Video Auction Delivers Strong Results Amid Strong Buyer Interest – August 14, 2025
The livestock marketing landscape proved its resilience once again at the August 14, 2025 LiveAg Video Auction in Casper, WY, where quality cattle attracted eager buyers and demonstrated that superior genetics command premium prices regardless of market conditions....
Boise, ID LiveAg Video Auction Delivers Strong Results Despite Market Volatility – July 24, 2025
The livestock marketing landscape proved its resilience once again at the July 24, 2025 LiveAg Video Auction in Boise, ID, where quality cattle attracted eager buyers and demonstrated that superior genetics command premium prices regardless of market conditions. With...
Shipshewana, IN LiveAg Video Auction Delivers Strong Results Amid Strong Summer Demand – June 26, 2025
The livestock marketing landscape proved its resilience once again at the June 26, 2025 LiveAg Video Auction in Shipshewana, IN, where quality cattle attracted eager buyers and demonstrated that superior genetics command premium prices regardless of market conditions....
Media Inquiries and Press Resources
At LiveAg, we’re committed to providing valuable insights, data, and expertise to help inform and educate the public about the livestock auction industry. If you’re a journalist working on a story related to cattle marketing, online auctions, or the future of the livestock industry, we’d love to be a resource for you.
Our team of experienced professionals bring decades of combined experience and a deep understanding of the cattle market to the table. We’re happy to provide expert commentary, industry analysis, and unique perspectives to help enrich your reporting.
For media inquiries, interview requests, or any other press-related matters, please contact:
Katy Holdener
Phone: 817-533-6699
Email: katy@live-ag.com
