Expert Partners for Your Elite Genetics
Modern Marketing, Traditional Values. At LiveAg, we combine cutting-edge technology with a deep-rooted understanding of the purebred cattle industry. Our team of specialists isn’t just in the business; we live and breathe it. We’re here to provide the expertise, network, and personalized service needed to elevate your seedstock program and successfully market your elite genetics to more commercial bull buyers.
Meet Our Purbred Marketing Experts: The Purbred Team

MARGO
PAELTZ
Director of Purebred Operations
Meet Margo
Margo leads our purebred division with over a decade of experience in cattle sale streaming. Her passion for the industry began on her family’s farm, giving her a unique perspective on the challenges and rewards of purebred operations. Margo specializes in building comprehensive marketing plans that highlight the unique value of each animal, ensuring your genetics reach the right buyers.

BLAKE
TUCKER
Director of Seedstock Business Development
Meet Blake
Blake’s career has been dedicated to working with some of the most prestigious purebred cattle operations in the country. His expertise in cattle genetics and his meticulous attention to detail have been a game-changer for countless breeders. He is known for his ability to connect with clients on a personal level and deliver results that consistently exceed expectations.
Why Partner With The LiveAg Purebred Team? Your Success is Our Focus
Selling purebred cattle at auction requires a unique strategy. Our proven system is designed to maximize your return on investment by focusing on three core pillars:
- Targeted Marketing: We don’t just stream your sale, we market your operation directly to a national network of serious buyers, ensuring your genetics are seen by those who value them most.
- Personalized Service: Our sale streaming services are tailored to your specific needs. We are your hands-on partners every step of the way.
- Unmatched Expertise: Our team of purebred partners understand the nuances of the cattle market. We provide data-driven insights to help you make informed decisions that drive profitability.
Testimonials: What Our Partners Say
“LiveAg surpassed our highest expectations. 48% of the bulls in our spring sale sold online thanks to LiveAg. The people and the platform are top shelf”
— Rob Thomas, Thomas Angus Ranch, Baker City, Oregon
Testimonials: What Our Partners Say
Whether you are planning a purebred bull sale or looking for guidance on how to sell you seedstock at auction, the LiveAg team is ready to help. Contact us today to discuss your next sale and learn how our expertise can benefit you.
Our program
Adds Value
When you partner with our Purebred Sales team, you’re choosing a proven system that delivers exceptional value through nationwide market reach and competitive bidding. Our state-of-the-art broadcasting platform, comprehensive marketing services, and streamlined clerking system ensure your genetics receive maximum exposure while eliminating sale day stress. We handle the details so you can focus on what matters most – your cattle and your customers. It’s this dedicated approach that has earned us the trust of leading breeders across the country, who rely on us year after year to showcase their genetics to the industry.
Interested in joining our team?
Ready to turn your livestock industry expertise into a rewarding career? We’re growing our team of Purebred Sale Specialists and seeking passionate professionals who understand the value of relationships in the purebred cattle business. Join an industry-leading platform that provides the tools, technology, and support you need to succeed.