Represent the Industry.
Earn the Legacy.
66 auctioneers. 33 host markets. One World Champion in Las Vegas.
Trail Stops
Finalists
2026–27
Las Vegas
The Greatest Auctioneers
Don't Simply Discover Price.
They earn trust.
“We aren't simply determining who can sell cattle. We're celebrating those who represent the very best of the livestock marketing industry.”
A League of Their Own was founded to elevate the livestock auction profession by rewarding the qualities most valued inside the sale ring: exceptional auctioneering ability paired with integrity, professionalism, customer service, and livestock knowledge. By traveling to respected livestock markets nationwide and welcoming contestants at every level, ALOTO strengthens relationships across the industry while showcasing the pride that defines livestock marketing in America.
The ALOTO Standard
Every contestant who accepts an invitation to A League of Their Own agrees to uphold a standard that extends beyond the auction block.
Integrity Above Everything
Character is revealed through honesty, fairness, accountability, and respect, inside and outside the sale ring.
Represent the Industry Well
Every contestant represents their family, home market, host livestock market, sponsors, and the auction profession itself.
Compete with Humility
Celebrate success with gratitude. Accept defeat with dignity. Respect every competitor.
Leave Every Barn Better Than You Found It
Treat every livestock market, employee, customer, and community with appreciation.
Be a Steward of the Profession
Honor those who came before you while helping strengthen the future of livestock marketing.
Put the Customer First
Every animal sold represents someone's investment, livelihood, and trust. Never forget who you serve.
Frequently Asked Questions
What is A League of Their Own (ALOTO)?
A League of Their Own is a national livestock auctioneering competition presented in partnership with LiveAg. It travels to livestock markets across the country, pitting auctioneers head to head, before narrowing the field to a champion crowned at the Las Vegas finals.
When do the ALOTO head-to-head battles take place?
Head-to-head battles run from September 2026 through August 2027, with two prequalifiers in September 2026 followed by 33 weekly trail stops at host livestock markets nationwide.
How many contestants compete in A League of Their Own?
66 contestants compete across 33 head-to-head trail stops. The 33 trail stop winners advance to one of three regional semifinals, and the top five from each region move on to the championship.
How does an auctioneer qualify for the ALOTO championship?
Auctioneers win a head-to-head trail stop to advance to a regional semifinal. The top five finishers in each of the three regional semifinals become championship finalists, for 15 finalists total competing for the world championship.
Where is the 2027 A League of Their Own Championship held?
The championship finals take place at the Golden Nugget in Las Vegas, Nevada on Thursday, December 9, 2027.
What is the total prize payout for A League of Their Own?
A League of Their Own pays out $496,000 total through 2026 and 2027, with 99% of contestant and host market entry fees returned through the prize purse.
Who presents A League of Their Own?
A League of Their Own is presented by Specialty Risk Insurance, in partnership with LiveAg.
How can my business sponsor A League of Their Own?
Businesses can sponsor at the Championship Partner level ($15,000), the Regional Supporter level ($10,000 per regional contest event), or add on a targeted opportunity such as Auctioneer Spotlight, Regional Champion, Behind-the-Scenes, Championship Buckle, or Bracket sponsorship. Contact the LiveAg marketing team to build a package.
What do LiveAg's ALOTO sponsorship tiers include?
The Championship Partner tier includes broadcast advertising, logo placement across regional and finals materials, host mentions, social media inclusion, on-site Las Vegas signage, and content integration. The Regional Supporter tier is an accessible entry point with logo slides, sponsor graphics, social mentions, and event page listing.
Where can I watch the ALOTO head-to-head battles?
Select head-to-head battles and the championship are streamed through LiveAg's platform. See the full schedule for upcoming trail stops.