From the Auction Block
Your go-to source for valuable insights, strategies, and stories from the dynamic world of online cattle auctions. Whether you're a seasoned rancher, a savvy buyer, or simply passionate about the livestock industry, our blog offers a wealth of expertise and unique perspectives to help you navigate the exciting future of cattle marketing.
Why Do Trace Minerals Matter More Than Most Ranchers Realize?
In the cattle business, we’re always looking for ways to improve our herds—better genetics, stronger calves, tighter breeding windows, and healthier cattle that perform from birth to harvest. But one of the most overlooked tools in a rancher’s toolbox might just be trace minerals. On a recent episode of the We Live It podcast, hosts Ty deCordova and Casey Mabry sat down with Bryson Williams, Account Manager for ZinPro®, to discuss how trace mineral nutrition impacts everything from cow fertility to calf performance and long-term herd health.
BioZyme® Offers Products for a Variety of Animals, Scenarios
Although best known for its cow-calf line and its flagship brand, VitaFerm, BioZyme offers a diverse family of brands that all contain Amaferm.
Recently, on the LiveAg We Live It podcast, we visited with BioZyme Vice President of Domestic Business Alan Lee to discuss the family of brands. One line, which all three show dads use extensively—Sure Champ® is designed for show livestock—and is celebrating its 40th birthday this year.
Richard Stober: Revolutionizing Cattle Marketing and Preparing the Next Generation
When Richard Stober attended his first livestock auction as a child, he had no idea he’d go on to become one of the most influential figures in the cattle industry. In a recent episode of the We Live It podcast, this third-generation cattleman sat down with Ty and Casey to share the incredible journey that took him from weekend auctions with his father to handling over 380,000 head of cattle annually.
Fort Worth LiveAg Video Auction Maintains Market Momentum — October 9, 2025
The October 9th LiveAg Video Auction from Fort Worth, Texas once again highlighted the strength and consistency of today’s livestock marketing landscape, connecting quality cattle with competitive buyers across the country. With 7,352 head offered and an impressive 99.1% clearance rate, the sale demonstrated continued buyer confidence in video auction platforms and the premium commanded by well-managed cattle.
Wheat Pasture Offers Grazing Alternative for Stockers
For stockers and backgrounders across the Southern Plains and Midwest, turning calves out on wheat pasture in the fall and winter is a reliable, cost-effective grazing option. This lush, high-quality forage provides the nutrients growing calves need to perform while helping producers capture economical gains during a key window in the production cycle.
Casper, WY LiveAg Video Auction Delivers Strong Results Amid Strong Buyer Interest – August 14, 2025
The cattle market proved its resilience once again at the August 14, 2025 LiveAg Video Auction in Casper, WY, where quality cattle attracted eager buyers and demonstrated that superior genetics command premium prices regardless of market conditions. With 16,406 head offered and an impressive 100.0% clearance rate, this auction showcased the strength of video auction platforms in connecting ranchers with serious buyers across the nation.
Boise, ID LiveAg Video Auction Delivers Strong Results Despite Market Volatility – July 24, 2025
The livestock marketing landscape proved its resilience once again at the July 24, 2025 LiveAg Video Auction in Boise, ID, where quality cattle attracted eager buyers and demonstrated that superior genetics command premium prices regardless of market conditions. With 20,906 head offered and an impressive 100.0% clearance rate, this auction showcased the strength of video auction platforms in connecting ranchers with serious buyers across the nation.
Shipshewana, IN LiveAg Video Auction Delivers Strong Results Amid Strong Summer Demand – June 26, 2025
The livestock marketing landscape proved its resilience once again at the June 26, 2025 LiveAg Video Auction in Shipshewana, IN, where quality cattle attracted eager buyers and demonstrated that superior genetics command premium prices regardless of market conditions. With 15,303 head offered and an impressive 99.2% clearance rate, this auction showcased the strength of video auction platforms in connecting ranchers with serious buyers across the nation.
Nutritional Considerations for Weaning
Weaning calves is perhaps one of the most stressful times on the cow-calf operation. The bawling calves are stressed, their mama cows are confused, and the producer is trying to make sure everyone stays where they need to be.
‘More from every bite:’ BioZyme’s Amaferm-based products make the most of cattle feed
When it comes to livestock success, there’s no magic bullet. Healthy, profitable cattle operations are built on consistent nutrition, smart management, and a little help from the right technology. That’s where BioZyme® products like Amaferm® and VitaFerm® HEAT are making an enormous difference, and why some of the top operations in the country, including the legendary Four Sixes Ranch, rely on them to keep cattle thriving year-round.
Rancher’s Verification Toolkit: How to Prove Ownership and Value at Sale Time
When Doug Stanton joined IMI Global, now Where Food Comes From, Inc. (WFCF), nearly two decades ago, third-party livestock verification was still a niche concept. Today, it’s a business imperative for forward-thinking cattle producers seeking access to premium markets, export opportunities, and long-term resilience.
Multi-Generational Success: Blending Traditional Ranching with Digital Marketing
Multigenerational farming is a common thread among the U.S. cattle industry, allowing families to pass down resources and knowledge, livelihoods and legacies from one generation to the next. With the passing of time comes a considerable amount of change, though. While transformational, many ranchers are being faced with the challenge of adapting to new trends while maintaining the traditional values of hard work, integrity, and quality livestock production.
The Future of Livestock Auctions: How LiveAg is Revolutionizing the Cattle Market
The traditional method of selling cattle at livestock auction barns has long been a staple of the cattle industry. However, the rise of video auctions in the 1990s revolutionized the way ranchers and buyers do business. LiveAg, a cutting-edge platform for online cattle sales, is taking this evolution to the next level.
From Pasture to Profit: Understanding the Journey of Livestock on LiveAg
By eliminating the need for physical presence to merchandise cattle, LiveAg makes it easier than ever for ranchers to connect with buyers and secure the best possible price for their cattle. Cattle are delivered straight from the ranch and direct to the buyer once the sale has been completed.
From Ranch to Feedyard: Improving Cattle Transportation Safety and Efficiency
Cattle transportation plays a vital role in the beef supply chain and connects ranches and feedyards across the country. Ensuring the safe and efficient transport of these animals is essential for maintaining animal welfare, meat quality, and industry profitability. However, cattle hauling comes with unique challenges and risks that must be carefully managed.
Media Inquiries and Press Resources
At LiveAg, we’re committed to providing valuable insights, data, and expertise to help inform and educate the public about the livestock auction industry. If you’re a journalist working on a story related to cattle marketing, online auctions, or the future of the livestock industry, we’d love to be a resource for you.
Our team of experienced professionals bring decades of combined experience and a deep understanding of the cattle market to the table. We’re happy to provide expert commentary, industry analysis, and unique perspectives to help enrich your reporting.
For media inquiries, interview requests, or any other press-related matters, please contact:
Katy Holdener
Director of Marketing
Phone: 817-533-6699
Email: katy@live-ag.com
