by Katy Holdener | Mar 4, 2025 | Ranching Resources
Multi-Generational Success: Blending Traditional Ranching with Digital Marketing Multigenerational farming is a common thread among the U.S. cattle industry, allowing families to pass down resources and knowledge, livelihoods and legacies from one generation to the...
by Katy Holdener | Nov 25, 2024 | Industry Insights
From Ranch to Feedyard: Improving Cattle Transportation Safety and Efficiency Cattle transportation plays a vital role in the beef supply chain and connects ranches and feedyards across the country. Ensuring the safe and efficient transport of these animals is...
by Katy Holdener | Nov 6, 2024 | Cattle Marketing Strategies
From Pasture to Profit: Understanding the Journey of Livestock on LiveAg In the late 1980s, the concept of marketing load-lots of feeder cattle “on the video” revolutionized the livestock auction industry. However, for some ranchers, the process of selling cattle...
by Katy Holdener | Oct 24, 2024 | Industry Insights
The traditional method of selling cattle at livestock auction barns has long been a staple of the cattle industry. However, the rise of video auctions in the 1990s revolutionized the way ranchers and buyers do business. LiveAg, a cutting-edge platform for online...
